A website’s design and layout plays a key role in the success of any business. It is what clients see first when they come to your site. It is therefore very unfortunate that some businessmen and women overlook the importance of professional web designers. Such people usually end up employing some cheap untrained web designer to design their websites thinking that they are saving money.
But, the truth is that when customers struggle to find what they are looking for on your site because it is poorly designed, they will leave and never come back. On the other hand, having a professionally designed site can significantly increase your client satisfaction and business sales. Ready to hire a professional web designer? Here are some tips to help find the right person:
Evaluate His Portfolio
A professional web designer is usually very willing to showcase a portfolio of his creations, and will gladly provide you with a list of his previous clients if you request for it. Therefore, be very careful with someone who claims to be a professional but does not have a decent portfolio to prove it.
So, how can you be sure the person you’re about to hire is fit for the job? If you would like to have an ecommerce website for instance, look keenly at several online shops he has created in the past to determine if his design layout and style are in line with your brand. In addition, be sure to ask if he created the graphics and applications on the websites personally. With careful evaluation of a couple of portfolios, you will certainly find a web designer with the skills you’re looking for.
Go For A Person With Comprehensive Skills
You are more likely to get the most out of your money if you hire a web designer with comprehensive web design skills. Apart from web design, the person you choose should also have skills in graphic design, web programming as well as search engine optimization.
Graphic design skills will enable him to organize your site’s layout, create graphics, enhance photos and generally make sure that your website content is visually pleasing and user-friendly. With web programming skills, he will be able to create special scripts and applications, which will make your website more interactive. Lastly, with SEO services, he will be able to optimize your website for search engines, making it easier for your customers to find you. When all these are done properly, what you will have at the end is a professionally designed site that is able to communicate efficiently with your audience.
Evaluate The Software He Uses
When you find a web designer who can code websites manually through a plain text editor, it’s an indication that he has a strong grasp of Cascading Style Sheets, HTML or PHP codes. However, it is equally important that he is knowledgeable in using advanced web and graphic editors like Dreamweaver and Photoshop. Being able to use these applications, shows that he is a professional who is committed to designing websites with the best tools.
And if you plan to use content management systems like Joomla or Wordpress, make sure you check the websites he has built using these platforms.
Is Working With Him Easy or Difficult?
The best sites out there are built through collaboration between the designer and the owner. Therefore, it is paramount that you hire someone who you are compatible with. By this I mean, someone you are comfortable working with in the long-term. True professionals are usually easy to work with and they take their work very seriously. They respond to emails and phone calls quickly and will never run away with your hard-earned money before providing you with a website that you are 100% satisfied with.
Ask For Recommendations
If you don’t know where to get a good web designer, asking your friends, family or colleagues for recommendations is always a good starting point. Note that this does not automatically guarantee that the recommended person is the right person for the job. So, you still need to arrange for an interview to assess his capability, as well as to find out other important things like how much he charges, how long he takes to complete the project etc.
With these simple tips, you should be able to find a professional web designer who is capable of designing a site that is not only visually pleasing, but also able to attract customers and generate profits for your business in the long term.